Kids need inspiration. However, Black American children have little opportunity to positively see their place in the world around them through typical media. The children’s literature and programs that do exist are often geared to older children in an attempt to tackle very serious topics that young children are not equipped to digest. While we wait to introduce the serious topics or wait to have “the talk,” we miss out on the most important development of our children’s mental growth.

The first three years of life are the most significant period of a child’s development, especially for the brain, which is growing faster than any other part of the body. During this time, a child’s brain is more receptive to positive influences—and more vulnerable to negative ones.

Studies from many fields have shown that it’s important for children to see characters who not only look like themselves and their families but also sound like them.

While the first two years of a child’s life are spent in the creation of a child’s first “sense of self”, most children are able to differentiate between themselves and others by their second year. This differentiation is crucial to the child’s ability to determine how they should function in relation to other people.

Goose Goose Duck videos introduce positive imagery of black Americans at a young age. By seeing the accomplishments of people who look like them, they intuitively learn that “They did it, I can too.”

Nursery rhymes with a flip allows us to show characters who not only look like themselves and their families, but also sound like them. Our videos allow kids to be kids, while countering low self-esteem from negative media portrayals.